A better influence.
G&B, founded in 2015 by a person of color, is built on the foundation of inclusivity, embracing diverse voices, colors, genders, ages, and interests. We recognize our unique opportunity to influence thousands, fostering a more equitable society, country, and world. Our firm boasts a 75% referral rate, growing through the power of our diverse talent who continually refer other exceptional creatives. From fashionistas and photographers to beauty experts and travelers, friends have recommended friends, enriching our staff and talent roster both with a wide spectrum of backgrounds and perspectives.
Code
of Conduct
Values come before valuation in everything that we do. That’s why we take great pride in only partnering with influencers, brands, and agencies, that not only share these values—but respect them.
WE KNOW
OUR VALUES
We strive for visuals explicitly crafted to incite engagement, grab interest, and authentically represent our clients’ products and services.
See and
be seen
By partnering and nurturing only the best storytellers, strategists, and allies, G&B amplifies its power to deliver an exceptional experience — taking our artists and the brands they represent, to the next level.
People
first
By partnering and nurturing only the best storytellers, strategists, and allies, G&B amplifies its power to deliver an exceptional experience — taking our artists and G&B was founded in 2015 by a mixed-race person of color. The foundation of our company is rooted in a diversity of voices, colors, genders, ages and interest. We understand that we have a unique opportunity, to directly influence the hearts and minds of thousands, helping build a more equitable society, country and world. Today, our firm has an over 75% referral rate. We’ve grown because our diverse talent kept referring more diverse fashionistas, photographers, beauty bosses and travelers. Friends told friends, and we continued to add incredible creatives from a wide spectrum of backgrounds.
Our team puts forward our BIPOC talent on every single pitch. Our promise is to not only continue that practice, but make sure we’re connecting with and adding Black voices to staff, our executive team, and our roster. Clients will continue to count on us to bring truly diverse recommendations for every campaign, and we will push to see the receipts on actual inclusion in those campaigns.
Join us as we push to normalize equality. the brands they represent, to the next level.
Diverse Since
Day one
Independently Owned &
Operated
Going on 10 Years of Service
2x INC 5000 Fastest Growing Companies in America List
Headquartered in
La La Land
The
Slack Family
Kyle Hjelmeseth
Founder & CEO
Kyle Hjelmeseth is the Founder and CEO of both G&B Digital Management and the College of Influence. He founded G&B almost a decade ago, pioneering the space of representation for bloggers, social media creators, and what would become influencers. A self-made minority business owner, Hjelmeseth brings his passion for process rooted in integrity, partnership that borders friendship, inclusivity of voices, and a focus on education that is driving the growing Creator Economy forward. Kyle’s approach and ethos have been sewn into every corner of the tapestry that is G&B today, better known as the G&B Way.
Crista Funk
Vice President, Operations
Crista Funk is the Vice President of Operations at G&B Digital Management, where she has been pivotal in streamlining processes and driving organizational growth since joining in early 2023. Crista brings over 20 years of brand leadership experience, having held key roles at OPI, Yes To, and Everyday Health. Her expertise in brand strategy, organizational restructuring, and digital growth has propelled her career and the success of the brands she’s worked with.
Amanda Acevedo
Director, Talent Management
Amanda Acevedo joined G&B Digital Management in 2019 and has been a driving force in the firm's success ever since. Starting as a junior talent manager, she quickly advanced to her current role as Director of Talent. Amanda's leadership has significantly enhanced the quality of experience for G&B's talent, developing new internal processes for campaign coordination, business development, and training. Her proactive networking with agencies and brands has kept G&B at the forefront of programming and castings.
Angie Coleman
Sr. Talent Manager & Head of Recruitment
Angie Coleman joined G&B in 2020. Previously, she was a Divisional Merchandise Manager and sales team leader at Chloe + Isabel prior to becoming a talent manager at G&B. Angie’s innate ability to connect deeply with her talent made her a natural at recruitment and development of talent for G&B and is helping to lead the firm’s next wave of expansion.
VANAN NGUYEN
ASSISTANT Director, PARTNERSHIPS
Vanan Nguyen is the Assistant Director of Brand Partnerships at G&B, bringing over 8 years of experience in influencer marketing. She specializes in talent business strategy and brand partnerships, with a focus on personalized, high-touch relations. Vanan has led collaborations with major brands like Dyson, Nike, Dior, Google, and Netflix, and successfully launched direct-to-consumer projects, including a fashion brand that generated $1M in annual revenue. Her strategic insight and dedication drive impactful partnerships and results for her clients.
Joey Gagliardi
Director, education
Joey Gagliardi is the Director of Education at G&B Digital Management and the College of Influence, where he has been instrumental in developing digital literacy programs and fostering community engagement since joining. With a strong background in digital strategy, content production, and influencer campaign management, Joey has worked with leading brands such as Amazon, The Recording Academy – GRAMMYs, Rolling Loud, Pepsi, Sony, Universal Music Group, and Warner Music Group.
OUR
WFH CREW
G&B is a hybrid-first company, exploding in growth as we've made our imprint across the country. We love our remote crew, and always count the days until we get to hug in person. Team G&B's electric vibe is just as genuine IRL as it is through the screen!
delivering unmatched value & success for all.
Our relationships drive trust and collaboration, creating unique opportunities and tailored solutions for our clients.